Blog for members and clients
What we think about training, nutrition and running a gym — and why the software looks the way it does.

What your coach sees about you, and what they don’t
Coaching only works if your coach sees your data. That doesn’t mean they see everything.
Read more →Previously published

How to get the most out of a check-in
A check-in isn’t a test. It’s the information your coach builds your next week on.

Why your meal plan is a rotation and not a weekly menu
Three days that alternate work better than seven different ones. And you can always swap.

Cancelling shouldn’t be hard
You can stop a subscription in the app, without a letter or a phone call. And your training history stays yours.

Ten thousand steps is an advertising number
The world’s best-known activity goal comes from an advert. A goal that suits you comes from your own weeks.

A streak you can lose
Why your streak starts again if you miss a day, why a habit counts too, and where we do give you a second chance.

Conquering territory without giving away your home
Every run colours the map. Here’s how to keep it exciting without others being able to see where you live.

Your scale only tells half the story
Weight fluctuates by a kilo or more a day. If you also track your circumferences, photos and records, you see what’s really changing.

An assistant that watches without filming
The sports assistant counts your reps through the camera. The image stays on your phone, and that was a hard requirement.

Why protein is a minimum and the rest is a range
In our dish swap, protein can go up a lot and barely go down. That’s not arbitrary; it’s how coaches handle it in practice.

Why training data belongs to the athlete and not to the gym
Most fitness software stores data under a gym. We do it the other way round, and that has consequences right down to the data model.
Rather have an explanation than an opinion?
The help centre describes step by step how the app works — from logging a workout to swapping a dish within your macros. Have a business? Click through the demo business yourself.