Blog for coaches and gyms
What we think about training, nutrition and running a gym — and why the software looks the way it does.

Client management over a cup of coffee
Why we built Assistant, a voice assistant that operates the dashboard, and why it always leaves the final word to you.
Read more →Previously published

Your members’ money belongs in your account
Why a membership with us is paid in your business’s name, with your name on the statement and your invoice.

From paper to dashboard in one afternoon
A pile of registration forms, the timetable on the board and your old member list: what you take over and what you’d better not leave to guesswork.

A report is not a note
Why a recorded consultation no longer changes, why your client is allowed to read it, and what happens to the recording.

What a path does that a plan doesn’t
A plan says what you do today. A path says why this week is different from last week, and where it’s heading.

Points as a discount: what it costs you and what it brings in
Letting members save up for a discount can work, if you know in advance what a point is worth, where it can be used, and up to what limit.

Retention starts with knowing who hasn’t been in for five weeks
A score from 0 to 100 tells you nothing. A name with a reason next to it is what makes you pick up the phone.

Why training data belongs to the athlete and not to the gym
Most fitness software stores data under a gym. We do it the other way round, and that has consequences right down to the data model.
Rather have an explanation than an opinion?
The help centre describes step by step how the app works — from logging a workout to swapping a dish within your macros. Have a business? Click through the demo business yourself.