Blog
What we think about training, nutrition and running a gym — and why the software looks the way it does.
Client management over a cup of coffee
Why we built Assistant, a voice assistant that operates the dashboard, and why it always leaves the final word to you.
Read more →Previously published
Why training stays free and Pro is only about AI
Logging a workout costs us almost nothing. Recognising a meal in a photo does. That’s where the line is.
Your members’ money belongs in your account
Why a membership with us is paid in your business’s name, with your name on the statement and your invoice.
What your coach sees about you, and what they don’t
Coaching only works if your coach sees your data. That doesn’t mean they see everything.
From paper to dashboard in one afternoon
A pile of registration forms, the timetable on the board and your old member list: what you take over and what you’d better not leave to guesswork.
How to get the most out of a check-in
A check-in isn’t a test. It’s the information your coach builds your next week on.
A report is not a note
Why a recorded consultation no longer changes, why your client is allowed to read it, and what happens to the recording.
Why your meal plan is a rotation and not a weekly menu
Three days that alternate work better than seven different ones. And you can always swap.
What a path does that a plan doesn’t
A plan says what you do today. A path says why this week is different from last week, and where it’s heading.
Cancelling shouldn’t be hard
You can stop a subscription in the app, without a letter or a phone call. And your training history stays yours.
Points as a discount: what it costs you and what it brings in
Letting members save up for a discount can work, if you know in advance what a point is worth, where it can be used, and up to what limit.
Ten thousand steps is an advertising number
The world’s best-known activity goal comes from an advert. A goal that suits you comes from your own weeks.
A streak you can lose
Why your streak starts again if you miss a day, why a habit counts too, and where we do give you a second chance.
Conquering territory without giving away your home
Every run colours the map. Here’s how to keep it exciting without others being able to see where you live.
Your scale only tells half the story
Weight fluctuates by a kilo or more a day. If you also track your circumferences, photos and records, you see what’s really changing.
An assistant that watches without filming
The sports assistant counts your reps through the camera. The image stays on your phone, and that was a hard requirement.
Why protein is a minimum and the rest is a range
In our dish swap, protein can go up a lot and barely go down. That’s not arbitrary; it’s how coaches handle it in practice.
Why training data belongs to the athlete and not to the gym
Most fitness software stores data under a gym. We do it the other way round, and that has consequences right down to the data model.
Retention starts with knowing who hasn’t been in for five weeks
A score from 0 to 100 tells you nothing. A name with a reason next to it is what makes you pick up the phone.
Rather have an explanation than an opinion?
The help centre describes step by step how the app works — from logging a workout to swapping a dish within your macros. Have a business? Click through the demo business yourself.